Bulova’s new 2016 ad campaign takes inspiration from its rich history of industry firsts—because just like history, life has many special “firsts.” They are moments we all cherish. Laugh, cry or romanticize. Relive them, because big, small or heroic moments stay with us forever. Bulova’s A History of Firsts campaign takes a modern look at life’s special “firsts”—using real families, real people, real relationships—and brings them to life with words and pictures. Celebrate them with us; take a look at some of our favorite “firsts”

intl.bulova.com